The MDA Journal Display Advertising Rate Card appears below. A .pdf version of the rate card is also available for download.
Circulation:
The Journal of the Michigan Dental Association is published monthly.
The MDA Journal has a paid/requested circulation of 6,674 (2009 U.S. Postal Service Statement).
Black & White Display Rates
Color Display Rates
Ad Sizes
Ad sizes to meet your needs.
Special Position Page Rates
Rates listed below are black and white rates. See above for color upcharge. Limited to nine-time advertisers only. Check for availability.
Typesetting/Design Service
Typesetting and design assistance is available at a rate of $75 per hour, or by special arrangement. Contact MDA staff for details.
Deadlines
Insertion orders and camera-ready copy or files on disk must be received at the Michigan Dental Association office by the following dates:
*Annual Session Promotion Issue
Materials Required
High-resolution PDF files preferred. Ads on computer disk also accepted, with hard copy. Contact MDA for disk submission guidelines. Unless requested in writing, material becomes property of the MDA and is retained for one year. Changes, corrections or additions authorized and made to advertisements after submission will be charged to client. All copy is subject to approval by the MDA.
Cancellations
Any cancellation must be in writing. A 30-day notice is required on contract advertisements. The MDA may cancel contract ads if accounts are not paid within 45 days of billing.
Agency Discounts
A 15 percent discount to approved advertising agencies is allowed if advertising is billed to agency.
MDA Journal Facts
Here are some facts of interest about the Journal:
- Statewide Coverage: All members of the Michigan Dental Association receive the Journal, plus dental school students in Michigan and a large secondary audience of dental office staff. Paid/requested circulated exceeds 6,600 . . . more than 75 percent of all dentists in Michigan. The Journal is the best way to reach Michigan dentists and their staffs.
- A Proven Advertising Medium: The Journal's consistently large volume of advertising is a testament to its high readership and appeal. The MDA Journal usually runs more display and classified advertising each month than any other statewide dental publication, anywhere in the United States. More display ads, more classified ads, more Michigan readers, and more value for the money.
- Quality Layout and Design: The layout and design of the MDA Journal have been consistently improved, providing a prestigious, modern graphic environment for advertising.
- FREE Classifieds: Twelve-time advertisers receive one free classified ad (up to 30 words) per issue.
- FREE Listing in Advertiser Index: All advertisers are listed in our exclusive full-page Advertiser Index.
- FREE Web Links: Advertisers receive free listing and/or links on the MDA Web site.
- FREE "Advertiser of the Month" Program: Contract advertisers are featured each month. Contact the MDA for program details.