MDA Shoots New Healthy Body, Healthy Mouth TV Ads!

Filming of four new Michigan Dental Association TV ads took place June 30 and July 1 at various locations around metro Detroit and should begin airing in mid-August, according to Dr. Curles Colbert, chair of the MDA Committee on Public Relations.

Building upon the "Want a Healthy Body? Start with a Healthy Mouth" campaign, the new series of ads new ads also feature a message strongly urging patients to schedule and keep regular dental appointments to prevent more serious oral and health complications. The four new ads include one 30-second spot and three 15-second spots.

Filming took place at locales that included a dental office in Milford, a beach at Kensington Metro Park and a home in Birmingham. The spots are being produced by the MDA’s advertising agency, SMZ Advertising, based in Troy, under the supervision of Tom Kochheiser, MDA director of marketing and public information, and the MDA Committee on Public Relation.

According to Colbert, prior to filming the new TV spots, SMZ Advertising carefully analyzed the results of consumer focus group interviews held last summer. The agency believed, and the MDA agreed, that a stronger emphasis needed to be placed on reminding consumers to make dental appointments.

“That’s an important addition that we’ve made in response to our slow economy and the loss of dental insurance by many,” Colbert explained. “Many people have recently lost their dental benefits, and the focus groups revealed that consumers planned to cut back on the frequency of their appointments as a result.”

The MDA will run a special feature on the new MDA ad campaign in the September MDA Journal.

MDA Shoots New Healthy Body, Healthy Mouth TV Ads!

Filming of four new Michigan Dental Association TV ads took place June 30 and July 1 at various locations around metro Detroit and should begin airing in mid-August, according to Dr. Curles Colbert, chair of the MDA Committee on Public Relations.

Building upon the "Want a Healthy Body? Start with a Healthy Mouth" campaign, the new series of ads new ads also feature a message strongly urging patients to schedule and keep regular dental appointments to prevent more serious oral and health complications. The four new ads include one 30-second spot and three 15-second spots.

Filming took place at locales that included a dental office in Milford, a beach at Kensington Metro Park and a home in Birmingham. The spots are being produced by the MDA’s advertising agency, SMZ Advertising, based in Troy, under the supervision of Tom Kochheiser, MDA director of marketing and public information, and the MDA Committee on Public Relation.

According to Colbert, prior to filming the new TV spots, SMZ Advertising carefully analyzed the results of consumer focus group interviews held last summer. The agency believed, and the MDA agreed, that a stronger emphasis needed to be placed on reminding consumers to make dental appointments.

“That’s an important addition that we’ve made in response to our slow economy and the loss of dental insurance by many,” Colbert explained. “Many people have recently lost their dental benefits, and the focus groups revealed that consumers planned to cut back on the frequency of their appointments as a result.”

The MDA will run a special feature on the new MDA ad campaign in the September MDA Journal.

MDA's new 30-second ad

Two of MDA's three new 15-second ads

MDA's new 30-second ad

Two of MDA's three new 15-second ads